Trends of Chinese Outbound Travel in 2019

The Chinese outbound tour presents us with a new picture: the rise of new private group travel and the doubling of the number of tourists.

Recently, the China Tourism Research Institute and the Ctrip Travel Big Data Joint Lab jointly released the “Outstanding Mission Data Report for Outbound Tour in 2018-2019”, showing that low-quality group tour products have been phased out, a series of innovative products and The service method was born and popular.

The report shows that participating in travel agencies and group tours is still the main way of outbound travel. According to the China Tourism Research Institute’s annual outbound tourism report, the proportion of tourists who traveled through the team in 2018 reached 55.24%, and 50.65% of the respondents indicated that they are willing to participate in the tour group in future outbound tourism.

This data has dropped significantly from 2017, but tourists who travel abroad are still the majority. From the millions of outbound tourists who have been organized by Ctrip in 2018, the number of people who sign up for group tours and free travel and customized tours is half, the number of trips abroad is small, the experience is insufficient, the families with the elderly and children, and the people who want to save the effort The middle- and high-income people who serve are still more keen on group tours.

The data shows that among all outbound tourists, the size of travel agency organizations is also large. According to the 2016 Tourism Bulletin, the total number of outbound travels organized by travel agencies reached 57.271 million, accounting for nearly 50% of the 122 million outbound tourists that year.

Overall, the size of the outbound and group tour market is growing, especially the online and group tour market is still hot. The data shows that the number of tourists who entered the country through the Ctrip platform in the first half of 2019 increased by 43% compared with 2018, a significant increase, and the offline increase also exceeded 50%.

In the outbound and group tour, one phenomenon is worth noting, that is, the group tour is getting rid of the market image of “low quality, unreasonable low price, forced tourists to shop”, and it is small group, personalized, themed, and high quality. A new stage of development.

According to reports, the content and form of the group tour have become rich and diverse, and gradually eliminate the disadvantages of large number of people, poor degree of freedom, inflexibility, poor service, more shopping, and unable to meet individualized needs. The category of “new group tour” has gradually developed into a private group, a destination group, a semi-self-help, a 5 diamond high-end tour, and a themed group.

According to the report, compared with the original group tour, the advantages of the private group are obvious: the family is independent and does not fight with strangers. The schedule is flexibly adjusted according to the unexpected situation in the itinerary. The special car guides exclusive tourism resources. The quality of eating and drinking is fully guaranteed.

The data shows that the average private group is only 3.3 people. Compared with the previous outbound tour groups of 30 to 40 people, the number of private groups is only one tenth of the original. The report believes that in the future, Chinese tourists will gradually become “small group”, paying attention to privacy and returning to the family as a trend.

This conclusion is supported by data. In 2018, the number of visitors who registered overseas private groups through the Ctrip platform increased by 240% year-on-year. In the first half of 2019, the number of private groups registered abroad has doubled compared with the same period last year.

Where does the private group love to go? Japan, Indonesia, Singapore.

Who are the favorite private groups, where have they gone? The report shows that parents, couples and parents with parents prefer to choose private groups. Among them, the parent-child ratio is the highest, at 43%; the couple is second, at 24%; with parents spending 10%.

In terms of age, the private group of the group has 70% and 19% of the population after the 70s and 80s, respectively. The quality of the travel is high, and the convenience of the baby is convenient. The privacy is the choice of the private group. main reason. The “lazy economy” also led the young people who did not care about after 90s and 00, and the proportion of private groups registered exceeded the proportion of the corresponding groups in the group tour.

Geographically, the top ten departure cities for the 2018 private group are Shanghai, Beijing, Guangzhou, Nanjing, Hangzhou, Shenzhen, Tianjin, Chongqing, Chengdu, and Wuhan. The destinations of the five overseas private groups are Japan, Indonesia, Singapore, United Arab Emirates, and the United States.