After 20 years of fast growing in China e-commerce, 3 groups of import cross-border e-commerce platforms are now being formed currently in the China online retail market.

The first group contains mainly: Netease Koala, Haishu Global, Tmall International and so on.

The members in this group are large platforms with huge traffic, and hosting many international brands.

The second group has Yang Matou, VIP, Xiaohongshu, Jumei Duty Free Shop, etc.

The 3rd group of platform is for infant & mom products such as Mia, Beibei, Baby trees, and B & G.

With the opening of the “second child” policy, the import market of infant & mom has great potential in future. Based on the particularity of the infant & mom industry and the new retail outlets, the infant & mom platform needs to go offline and go out of its differentiation.