The marketing performance management is a set of management and analytic processes that help you for the improvement of the efficiency and effectiveness of marketing, and enables you to achieve one or more pre-selected goals.
This is accomplished by focus on the alignment of marketing activities, strategies, and metrics with business goals. It involves the creation of a metrics framework to monitor marketing performance, and then develop and utilize marketing dashboards to manage marketing performance.
It focuses on measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize the return of investment (ROI) of marketing. Three elements play a critical role in managing marketing performance – data, analytics, and metrics.
Our performance management delivers IT-enabled, business transformation and operations improvement services, with many experience of a wide range of industry sectors.