|
Update Investigation of Chinese Net Users
According to an investigation from HuaTong Market Consulting
Co., in April, 2000, Chinese net users become mature.
HuaTong followed up 740 citizens (age: 16~65, cities:
Beijing, Shanghai and Guangzhou) via phone calls how the
investigative people do with web. In the past week, 135
(18.2%) people touched web. The followings are the main
results.
General Profile of Net Users
Average Age: 26.8
Composition: 27% of students, 28% of staff members, 11%
of officials, 11% of technicians, 8% of managers
Education: up to 68% of people have college degrees
Sex: 67% of male, 33% of female
Top 10 Websites in The Past Week
Sina.com, Sohu.com, Shanghai Online, Yahoo China, Netease,
163.com, 263.com, Yahoo, Guangzhou Window, PC home
Main Activities on Web
Review news (79%), Use free e-mail (61%), Download software
and picture (50%), Use search engine (44%), Net chat (40%),
Web games (27%), Join web investigation campaign (14%),
Join web virtual community (13%), Use BBS (13%), Use personal
website (10%), Web bid (10%), Web shopping (6%)
Main Information People Looking
for
Entertainment (64%), Finance (47%), Sports (44%), IT (30%),
Education and Training (30%), Travel (20%), Health (18%),
Job (18%), Real Estate (8%), Friendship (5%)
Where to Access Web and Time for
Surfing on Web
62% from home, 43% from companies, 10% from schools, 3%
from web bars, Average time for surfing on web: 8.1 hr
|
